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Saturday, April 26, 2025 at 3:12 PM

Northwoods Volunteer Connection announces it is rebranding to Friends of the Superior National Forest

Northwoods Volunteer Connection announced that it is now Friends of the Superior National Forest, a name that better reflects its mission to support, protect, and enhance the Superior National Forest through volunteer stewardship and partnerships.

For years, Northwoods Volunteer Connection has engaged volunteers and partners in trail maintenance, conservation projects, and outdoor stewardship.

As the organization grows, the new name, Friends of the Superior National Forest, will help clarify its mission and strengthen its connection to the land and community.

This change comes at a critical time. Recent budget cuts and mass layoffs within the U.S. Forest Service have reduced resources for trail maintenance and conservation efforts, placing an even greater burden on volunteers and partner organizations.

Friends of the Superior National Forest will play a key role in bridging the gap, ensuring that the forest remains accessible and well cared for despite these challenges.

“Our work has always been about the Superior National Forest—engaging people in caring for the trails, waters, and lands that make this place so special,” said executive director Jo Swanson.

“With this new name, we’re embracing our identity as an organization dedicated to supporting and celebrating this incredible public land.”

To mark this new chapter, Friends of the Superior National Forest launched its updated website, social media presence, and branding on April 22 (Earth Day).

The celebration will continue with an in-person event on Saturday, May 17, at 10 a.m. at Pincushion Mountain Trailhead.

This gathering will offer a chance to connect with fellow supporters and learn more about the organization’s future. “Volunteers have always been at the heart of what we do,” said board chair and retired Forest Service national wilderness program manager Sandy Skrien.

“With the Forest Service facing major funding cuts, community involvement is more crucial than ever. By stepping up together, we can ensure the Superior National Forest remains a place for adventure, connection, and stewardship for generations to come.”


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